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  • One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents’ garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business.

    As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

    This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

    Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

    With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

    Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.
    Marc Ecko,Unlabel Selling You Without Selling Out,Atria Books,1451685300,Creativity,Fashion Accessories,Branding (Marketing),Businessmen - United States,Businessmen;United States;Biography.,Clothing trade - United States,Clothing trade;United States.,DESIGN / Fashion,Ecko, Marc,Entrepreneurship,T-shirt industry - United States,T-shirt industry;United States.,Advertising Promotion,BIOGRAPHY AUTOBIOGRAPHY / Business,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Entrepreneurship,Biography,Biography / Autobiography,Branding (Marketing),Business,Business Economics/Advertising Promotion,Business Economics/Entrepreneurship,Business Economics/Industries - Fashion Textile Industry,Business management,Business/Economics,Businessmen,Businessmen - United States,Businessmen;United States;Biography.,Clothing trade,Clothing trade - United States,Clothing trade;United States.,Creativity,DESIGN,DESIGN / Fashion,DESIGN / Fashion Accessories,ENTREPRENEURSHIP,Ecko, Marc,FASHION,Fashion Accessories,GENERAL,General Adult,How-to/Do-it-yourself,Industries - Fashion Textile Industry,Mark Ecko; rhino; supreme; streetwear; Ecko; Marc Ecko; unlabel me; fashion; complex media; Marc Ecko Enterprises; complex media network; fashion design; entrepreneurship; starting a business; fashion trends; clothing brands; jay-z; jay z; decoded; losing my virginity; steal like an artist; Harvard commencement speech,Non-Fiction,SELF-HELP,SELF-HELP / Creativity,T-shirt industry,T-shirt industry - United States,T-shirt industry;United States.,United States,supreme; streetwear; Ecko; Marc Ecko; mark ecko; unlabel me; fashion; rhino; complex media; Marc Ecko Enterprises; complex media network; fashion design; entrepreneurship; starting a business; fashion trends; clothing brands; jay-z; jay z; decoded; losing my virginity; steal like an artist; Harvard commencement speech;,BIOGRAPHY AUTOBIOGRAPHY / Business,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Entrepreneurship,Business,Business Economics/Advertising Promotion,Business Economics/Entrepreneurship,Business Economics/Industries - Fashion Textile Industry,DESIGN / Fashion Accessories,Industries - Fashion Textile Industry,SELF-HELP / Creativity,Biography / Autobiography,Biography,Businessmen,Clothing trade,T-shirt industry,United States,Business Economics,Business/Economics,Business management

    Unlabel Selling You Without Selling Out Marc Ecko 9781451685305 Books Reviews :



    One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents’ garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business.

    As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

    This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

    Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

    With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

    Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.

    Marc Ecko,Unlabel Selling You Without Selling Out,Atria Books,1451685300,Creativity,Fashion Accessories,Branding (Marketing),Businessmen - United States,Businessmen;United States;Biography.,Clothing trade - United States,Clothing trade;United States.,DESIGN / Fashion,Ecko, Marc,Entrepreneurship,T-shirt industry - United States,T-shirt industry;United States.,Advertising Promotion,BIOGRAPHY AUTOBIOGRAPHY / Business,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Entrepreneurship,Biography,Biography / Autobiography,Branding (Marketing),Business,Business Economics/Advertising Promotion,Business Economics/Entrepreneurship,Business Economics/Industries - Fashion Textile Industry,Business management,Business/Economics,Businessmen,Businessmen - United States,Businessmen;United States;Biography.,Clothing trade,Clothing trade - United States,Clothing trade;United States.,Creativity,DESIGN,DESIGN / Fashion,DESIGN / Fashion Accessories,ENTREPRENEURSHIP,Ecko, Marc,FASHION,Fashion Accessories,GENERAL,General Adult,How-to/Do-it-yourself,Industries - Fashion Textile Industry,Mark Ecko; rhino; supreme; streetwear; Ecko; Marc Ecko; unlabel me; fashion; complex media; Marc Ecko Enterprises; complex media network; fashion design; entrepreneurship; starting a business; fashion trends; clothing brands; jay-z; jay z; decoded; losing my virginity; steal like an artist; Harvard commencement speech,Non-Fiction,SELF-HELP,SELF-HELP / Creativity,T-shirt industry,T-shirt industry - United States,T-shirt industry;United States.,United States,supreme; streetwear; Ecko; Marc Ecko; mark ecko; unlabel me; fashion; rhino; complex media; Marc Ecko Enterprises; complex media network; fashion design; entrepreneurship; starting a business; fashion trends; clothing brands; jay-z; jay z; decoded; losing my virginity; steal like an artist; Harvard commencement speech;,BIOGRAPHY AUTOBIOGRAPHY / Business,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Entrepreneurship,Business,Business Economics/Advertising Promotion,Business Economics/Entrepreneurship,Business Economics/Industries - Fashion Textile Industry,DESIGN / Fashion Accessories,Industries - Fashion Textile Industry,SELF-HELP / Creativity,Biography / Autobiography,Biography,Businessmen,Clothing trade,T-shirt industry,United States,Business Economics,Business/Economics,Business management

    Unlabel Selling You Without Selling Out [Marc Ecko] on . BOne of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents’ garage and turned it into a media empire


     

    Product details

    • Hardcover 304 pages
    • Publisher Atria Books (October 1, 2013)
    • Language English
    • ISBN-10 9781451685305
    • ISBN-13 978-1451685305
    • ASIN 1451685300
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